World Cancer Day 2013 (4 February 2013) will focus on Target 5 of the World Cancer Declaration: Dispel damaging myths and misconceptions about cancer, under the tagline “Cancer – Did you know?”. World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we will be focusing our messaging on the four myths below. In addition to being in-line with our global advocacy goals, we believe these overarching myths leave a lot of flexibility for members, partners and supporters to adapt and expand on for their own needs.
Myth 1: Cancer is just a health issue
Truth: Cancer is not just a health issue. It has wide-reaching social, economic, development, and human rights implications.
Myth 2: Cancer is a disease of the wealthy, elderly and developed countries
Truth: Cancer does not discriminate. It is a global epidemic, affecting all ages, with low- and middle-income countries bearing a disproportionate burden.
Myth 3: Cancer is a death sentence
Truth: Many cancers that were once considered a death sentence can now be cured and for many more people their cancer can now be treated effectively.
Myth 4: Cancer is my fate
Truth: With the right strategies, more than one in every three cancers can be prevented.